Mulcahy Conway Associates

SuperBusiness: How I Started SuperJam From My Gran's Kitchen; My Guide To Starting A Business, Having Fun And Doing Good Along The Way

In SuperBusiness, twenty-one year old Fraser Doherty aims to provide useful down-to-earth advice for budding entrepreneurs on how they, too, can come up with their own ideas and start a business, create a product, build a brand and do good in their community. The book tells the story of how Fraser came up with the idea for his business, how he developed his products and what he sees as the factors that can contribute to the success of any start up company.

Fraser shares his own suggestions for budding entrepreneurs, supplemented by advice that he has been given by others along the way. Written in an accessible and anecdotal manner, Fraser aims to capture the fun and excitement of starting a company. He takes the reader on an adventure through the ups and downs of getting a business going and leaves them with a sense that anyone can have a shot at coming up with an idea and developing a successful business.

Fraser Doherty always loved jam, especially his Gran's jam made to her very own secret recipes. So much so, that when Fraser turned fourteen his Gran shared her jam secrets with him and he soon started making it himself, selling his produce at farmers markets and to local shops. Thing was, Fraser loved eating jam as much as he loved selling it. In fact, he was getting through a few jars of his own jam every week. He quickly realised that all of that sugar probably wasn't doing his health a lot of good. So Fraser had an idea... He decided he was going to make the healthiest jam possible using only the most nutritious fruits and without adding any sugar or sweeteners. SuperJam was born. It is now stocked in supermarkets across Europe and has sold over one million jars. Fraser has won numerous awards for his entrepreneurship, including being voted Global Student Entrepreneur of The Year.

Other books by this author

• 
  The SuperJam Cookbook

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